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Events & Press Conferences
From concept to coverage: events that journalists attend, remember and write about.
A press conference nobody covers is a rented room. The craft is in the reason to attend: an angle that gives every journalist in the room their story before they ask the first question.
I organize the event end to end — concept, venue, technical production, invitations, moderation — and treat the coverage as the actual deliverable. Project-based, with a beginning, an end and a report of what it earned you.
Who this is for
- Companies launching a product, a report or a partnership
- Organizations announcing news that deserves a room, not a PDF
- International brands entering the Bulgarian market
What is included
- Event concept and the newsworthy angle
- Venue, technical production and run-of-show
- Media invitations and confirmations from the right journalists
- Moderation and spokesperson preparation
- Press materials, photo/video coordination and follow-up
- Coverage report: who came, who wrote, what it reached
How it works
1 · ConceptThe story first. Then the room.
2 · ProductionVenue, technology, materials, invitations — one checklist, one owner.
3 · ShowtimeModeration and media handling on the day.
4 · CoverageFollow-up with every attendee and a clippings report.
Sound familiar?Tell me where you are and where you want to be heard. You will get a clear plan — not a sales pitch.
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