Home / Services / Crisis Communications
Crisis Communications & Reputation Defense
A crisis plan before you need one, and a calm hand on the day you do — including disinformation and deepfake response.
Every crisis I have managed had one thing in common: the companies that survived reputationally had decided who says what before the phones started ringing. The ones that improvised are still explaining themselves in search results.
I worked in the government press office of the Bulgarian Council of Ministers — the highest-pressure newsroom-facing job there is. That experience is what you retain: someone who has stood between an institution and a hostile news cycle and knows the next three moves.
In 2026 the threat model includes synthetic media. Part of the readiness work is preparing your team for fabricated quotes, cloned voices and manipulated video — how to detect, verify and answer them fast.
Who this is for
- Companies in regulated or reputation-sensitive industries
- Executives who are publicly visible and therefore publicly attackable
- Organizations that had a near-miss and never want to improvise again
What is included
- Crisis readiness audit and scenario playbook for your specific risks
- Holding statements and Q&A templates, pre-approved and ready to adapt
- Spokesperson protocol: who speaks, when and in which channel
- Disinformation & deepfake response procedure
- Retainer activation: I am on your side within hours, not days
- Post-crisis review and reputation repair plan
How it works
Sound familiar?Tell me where you are and where you want to be heard. You will get a clear plan — not a sales pitch.
Start the conversation